Eva does a lot of things.
Eva Hagberg is an author, educator, historian, and media strategist. Her writing on architecture and design has appeared in The New York Times, Metropolis, Wallpaper, and more.
She holds degrees in architecture from Princeton and UC Berkeley, and a PhD in Visual and Narrative Culture from UC Berkeley. She lives in Los Angeles.
Her debut memoir, How to be Loved, was published in February 2019 to overwhelming critical acclaim. Her second book, When Eero Met His Match: Aline Louchheim Saarinen and the Making of an Architect, was published September 2022 by Princeton University Press to rave reviews.
She founded Blank Product in 2015 to harness her historical, practical, and analytic experience working with and through the media, and to offer strategic support to small- to mid-size architecture and design firms. She has been proud to represent a number of successful and award-winning architects, and has garnered everything from cover stories in shelter magazines to thoughtful profiles in trade publications to lifestyle-focused features in the best newspapers. She works extremely closely with her clients, acting as a steady and informed guide through the ever-shifting usually-opaque world of press and publications.
“Eva has been instrumental in shaping the narrative of our practice, acting as a bridge between the worlds of architecture and publishing. This allows us to stay focused on the architecture without losing sight of our broader public relations goals. We consider her one of our most important collaborators.” - R+V, architects